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What Attracts Tourists?
- • Authenticity!
Original heritage buildings and sites, historic architecture,
natural and cultural landscapes abound. We have the World
Heritage Sites of historic Lunenburg, Nova Scotia, and
the walled city of Québec. No thematic replicas
here!
- • Historic architecture!
Organizations such as the Society of Architectural Historians,
the Victorian Society in America and the Vernacular Architecture
Forum come to Canada for international conferences and
visits because of the historic architecture found in our
major cities.
- • Family history!
Church and municipal archives, provincial land registries,
museums, family descendants - tourists will search everywhere
to help them trace their family history. Genealogy sells!
- • Learning and enrichment!
High-quality learning experiences provide tourists with
the colour, character and texture of unique heritage places.
For example, at Artillery Park National Historic Site
in Old Québec, the “Divine Port” program
focuses on British military history of the 19th century,
when port wine was the drink of choice. A wine steward
teaches visitors about the liquor and then leads a wine-tasting.
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What Can You Do?
To market your tourist destination, consider ideas from
these case studies:
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What Can You Do?
To market your tourist destination, consider ideas from
these case studies:
- • Municipal and regional governments can market heritage places and buildings by placing them on the Canadian Register of Historic Places.
- • Heritage organizations can develop tourism themes around heritage buildings. Plan walking and driving tours linking heritage attractions. Connect with the tourism industry (Canadian Tourism Commission).
- • Entrepreneurs and heritage volunteers can create or become involved in tourism Product Clubs.
BE AN ADVOCATE FOR HERITAGE CONSERVATION! |
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Other Useful Links:
Want More Details?
- • Contact the Heritage
Canada Foundation for the report Built Heritage: Assessing a Tourism Resource, 2002. The 2002 Heritage Canada Conference Proceedings, Discovering Heritage Tourism, might also be useful.
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